Search Engine Optimization or SEO is the activity that attempts to improve search engine rankings so that more traffic is directed to your site. The search results that Google returns when you perform a search displays the links to pages that it considers relevant . Ranking is measured by many things like analyzing the number and quality of links from other web pages and Social Media sites to your site and whether your site contains the keywords people are using to search.
So how do we make your site appear in a Google search?
One method is to create great content so people will link to your pages and shows Google that your pages are desirable. This leads to search engine success because Google wants to show relevant pages in its search results.
How Does Google Rank Pages?
Google promotes authority pages to the top of its rankings so it’s your job to create pages that become authority pages. This involves writing content that people find useful because useful content is shared in blogs, other sites and Social Media. So as time goes on Google picks up on these authority signals. This virtuous circle creates strong and sustainable Google rankings.